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Privacy Policy

Last updated: July 8, 2026

This Privacy Policy explains what information we collect, how we use and share it, how we keep it safe, and the choices and rights you have over your information. Please read it carefully before using our Services or website.

1. Introduction

Our Notice of Privacy Practices is a separate document that governs how protected health information ("PHI") about you may be used and disclosed in connection with healthcare services in accordance with the Health Insurance Portability and Accountability Act ("HIPAA").

This Privacy Policy (the "Privacy Policy") describes how Reta1 collects and uses Personal Data about you through the use of our website, and through email, text, and other electronic communications between you and Reta1. The terms "we", "us", "our" and "Reta1" refer to Reta1, LLC and its affiliates, including certain affiliated professional entities.

Reta1 respects your privacy, and we are committed to protecting it through our compliance with this policy. Use of the Platform is governed by this Privacy Policy and our Terms of Service, into which this Privacy Policy is incorporated. By accessing or using the Platform, you acknowledge that you have read, understood, and agreed to be legally bound by this Privacy Policy and our Terms of Service. This Privacy Policy may change from time to time, and your continued use of the Platform after we make changes is deemed to be acceptance of those changes.

This Privacy Policy does not apply to information collected by any third party, including through any application or content (including advertising) that may link to, be embedded on, or otherwise be accessible from the Platform.

2. Information We Collect About You and How It's Collected

Information About You and Your Healthcare and Payment

We collect several types of information from and about users of our Platform, including:

  • Information by which you may be personally identified, such as name, mailing address, email address, telephone number and account information, gender, occupation, billing and collection information, information related to your eligibility, or any other information defined as personally identifiable information under applicable law ("Personal Information").
  • Health-related information, such as clinical history and condition, and any other information exchanged in emails, texts, chats or calls between you and us.
  • Information about your Internet connection, the equipment you use to access our Platform, and usage details.
  • Information about you, such as whether you are a current user, your product interests, location or demographics, or information related to your inquiry or request.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the Platform (e.g., usage details, IP address, and information collected through cookies, web beacons, and other tracking technologies).
  • From third parties with whom we work to provide you services, such as physicians, medical professionals, and pharmacies.

Automatic Data Collection and Cookies

As you navigate through and interact with our Platform, we may use automatic data tracking technologies to collect certain information about your equipment, browsing actions, and patterns, including details of your visits, traffic and location data, logs, and information about your computer and Internet connection (such as your IP address, operating system, and browser type).

The Platform may utilize "cookies" to improve functionality. Cookies are text files that are sent by servers to web browsers and stored on your computer. We use information collected from cookies and other technologies to improve your user experience and the overall quality of our services. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Platform. Visitors also can utilize the Global Privacy Control ("GPC") signal, and our Sites are designed to respond to GPC signals.

Third-Party Tools

We use third-party payment processors to process payments. In order to allow these services to function properly, a cookie is stored on your browser, which assists in detecting and preventing fraud. We also use other third-party tools that allow us to track the performance of our Site, providing us with information about errors, website performance, and other technical details we may use to improve our Site and Service.

Information We Receive From Other Sources

We sometimes work with third parties who provide information about you, including subcontractors, analytics providers, advertising networks, search information providers, and third parties who share your information to provide healthcare services to you. We may combine information we receive from other sources with information you give to us and information we collect about you.

3. How We Use Your Information

We may use information collected about you, including Personal Information, in the following ways:

  • To complete any registration, transactions, or actions you request online, such as payment processing, including determining eligibility and other benefits.
  • For treatment, payment, or healthcare operational purposes.
  • To communicate with you about our healthcare services, products, and services that you request from us (which may include telephone, voicemail, email, SMS/text messages, or notifications within the Platform).
  • To administer your account, including processing your payments and fulfilling your orders if you receive healthcare services.
  • To operate the Platform and perform any services associated with it, including providing technical support and improving our products and services.
  • To create de-identified information that cannot be used to personally identify you, such as aggregate statistics.
  • To measure or understand the effectiveness of communications we send, and to deliver relevant communications, surveys, newsletters, and other information.
  • To enhance the safety, security, or performance of our products and services, including verifying your identity and preventing or detecting fraud.
  • To notify you about changes to our services or the Platform.
  • To enforce this Privacy Policy and any other terms you have agreed to, and to protect the rights, property, or safety of us or any other person.
  • For any purpose where you have given your consent (where legally required).
  • To comply with applicable federal, state, and other laws and regulations.

4. Disclosure of Your Information

We may disclose Personal Information that we collect or you provide as described in this Privacy Policy as follows:

  • For treatment, payment, or healthcare operations purposes.
  • To anyone authorized under this Privacy Policy or pursuant to any other consent or authorization that you may provide.
  • To service providers that assist us in the maintenance, improvement, and optimization of our Platform, such as those that provide hosting, security, email delivery, and auditing services.
  • To medical providers, including physicians, healthcare facilities and organizations, pharmacies, and laboratories that provide services to you. You acknowledge and agree that when medical providers provide services to you, the medical providers and all personnel of their professional entities may see any information you provide.
  • To Reta1 and its affiliated professional entities' employees, or other third parties who provide services to us or an affiliated professional entity.
  • To third-party credit card processors via an encrypted connection so that they can process any payments by you.
  • To any third parties we believe necessary or appropriate to comply with applicable laws, to enforce our Terms of Service, or to protect the rights, property, or safety of us, our customers, or others.
  • With respect to de-identified information, for any purpose without restriction.
  • In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation.

5. Your Options About How We Use and Disclose Your Information

We have created mechanisms to provide you with control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of our Platform may be inaccessible or may not function properly.
  • Do Not Track. We do not currently respond to "do not track" signals.

6. Data Security

We have implemented measures designed to reasonably secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your Personal Information, we cannot guarantee the security of your data transmitted to our Platform; any transmission is at your own risk.

7. Third-Party Platforms

Our Platform may contain links or references to other websites outside of our control. Please be aware that this Privacy Policy does not apply to third-party websites. Reta1 encourages you to read the privacy statements and terms of service of linked or referenced websites you enter.

RETA1 DOES NOT CONTROL AND IS NOT RESPONSIBLE FOR WHAT THIRD PARTIES DO IN CONNECTION WITH THEIR WEBSITES, OR HOW THEY HANDLE YOUR PERSONAL INFORMATION. PLEASE EXERCISE CAUTION AND CONSULT THE PRIVACY POLICIES POSTED ON EACH THIRD-PARTY WEBSITE FOR FURTHER INFORMATION.

8. SMS Terms and Conditions

By providing your mobile phone number, you consent to receive SMS messages from Reta1 related to our patient care process, used to send appointment reminders, medication updates, refill reminders, care coordination messages, wellness check-ins, and responses to patient inquiries. Message frequency may vary. Standard message and data rates may apply depending on your carrier. You may opt out of receiving SMS messages at any time by replying "STOP" to any SMS message you receive from us. After opting out, you will receive a confirmation message, and we will cease sending SMS messages to your number. If you need assistance, reply "HELP" to any SMS message you receive, or contact our support team at hello@reta1.org.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

9. No Services to Persons Under the Age of 18

Reta1 does not knowingly provide services to minors under 18.

10. California Resident Privacy Rights

If you are a resident of California, the California Consumer Privacy Act ("CCPA") provides you with additional rights regarding your Personal Information. Your privacy rights under the CCPA do not apply to all information that we might collect — for example, the CCPA does not apply to PHI governed by HIPAA or "medical information" governed by the California Confidentiality of Medical Information Act ("CMIA"). Please also review our dedicated California Privacy Statement and our Notice of Privacy Practices.

If you are a California resident, you have the following rights:

  • Right to Know: You have the right to know about the Personal Information we collect, use, and disclose about you in the twelve (12) months preceding your request.
  • Right to Deletion: You have the right to request that we delete the Personal Information we collect about you, unless an exception applies.
  • Right to Opt-out of the Sale: You have the right to request that we do not sell your Personal Information to third parties. We do not sell your data in the traditional sense.
  • Right to Non-Discrimination: We do not discriminate against you for exercising any of your privacy rights under the CCPA or applicable law.

To exercise your "Right to Know" and "Right to Deletion", please submit a request by writing to hello@reta1.org. We must verify your identity or authority to make the request. You also may designate an authorized agent to make a request for you.

11. Revisions to Our Privacy Policy

We reserve the right to change this Privacy Policy at any time. It is our policy to post any changes we make to our Privacy Policy on this page. The date this Privacy Policy was last modified is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically reviewing any updates. Your continued use of our Platform after such amendments will be deemed your acknowledgment of these changes.

12. Contact Information

If you have any questions or comments about this Privacy Policy and our privacy practices, please message us through the Platform or contact us at hello@reta1.org.